Entry for the Popai Student Awards Competition 2020. 
The brief was to re-imagine the DVD/CD aisle for HMV.
The product itself is split into two displays; one is a touch screen for browsing through the latest releases and locating with ease where in the store that specific title is. 
The other top screen display shows trailers of various films to entice consumers to use the display once they have entered the store.

Keyshot 9
Adobe Photoshop
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